Design

Fuhss Logo - Redesign

In 2016 I started a podcast, video, and film project named Fuhss. I created a logo that served it's purpose, but after several years of use, I wanted to make a change to something that more fully embodied the high-energy nature of the developing network. I had already been collecting designs, phrases, words, and ideas that I felt captured what I wanted. It needed to be fun, full of youthful aggression, a little chaotic, but very solid and substantial to view at a glance. If you were to see the corner of the logo popping out from a stack of papers, I wanted people to instantly recognize it, and more importantly have a compelling need to see the whole logo.

I forgo any existing typefaces and went with a hand-drawn look that was then scanned, turned into a vector file, then designed through 70+ iterations. What I ended with was a logo system that could be easily adapted to any background and size. It has the vague outline of a mouth that conveys the audio and entertainment aspect, while also portraying a sort of egg yolk/brain, representing creativity and new life. It's something that can work with a wide variety of content, from children's programming to relationship podcasts. Most importantly, it looks fun and appealing.

That’s Too Personal - Redesign

I had been wanting to do a logo refresh for one of the podcasts on Fuhss, That's Too Personal, for a while. I felt like the design I had originally created was turning people off and stifling its marketability and growth. I'm a firm believer in not censoring content, but I also knew the logo had to change. I needed to get to something a little more sophisticated without alienating the core concepts of intimacy and revealing personal lives. I think the new logo succeeds in this direction, while still paying homage to the legacy logo.

You can view the 42 version logo progression in the video below.

Humane Society of Harrison County - Redesign

I wanted to create something fun, a little wild, and instantly recognizable as relating to animals. The original logo did not stand out in any particular way and was nothing more than words on a background.

When designing logos, I strongly believe you should avoid ovals. An oval is not a logo. It is a shape. They are not quite tall enough and just enough too wide to use in most modern applications. If your logo is complex enough to need a background to stand out, your logo is too complicated.

Below you can see several redesign iterations and layout concepts.

WBOY Promotional Logos

These logos were designed for promotional use for a local NBC affiliate. The logos needed to stay within the same color palette and clearly indicate their function.